Principal Marketing Specialist
Full time @DTE Energy in Energy and Utilities Shortlist Email JobJob Detail
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Job ID 3241
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Career Level Others
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Experience 7 Years
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Qualifications Degree Bachelor
Job Description
The future is bright at DTE Energy! We are one of the largest Fortune 500 diversified utilities in the United States with an aspiration to be the best-operated energy company in North America and a force for good in the communities we live and serve. We have businesses in 26 different states and are comprised of regulated utility and non-utility businesses. Our utility business provides electric and gas service to approximately 3 million customers. Our non-utility businesses include a diversified portfolio of energy related companies, ranging from gas storage and pipelines to renewable power development.
DTE Energy’s utility and non-utility businesses are poised for significant growth. We look forward to working with highly motivated and team-oriented individuals to energize our efforts of growing economically and environmentally.
Recently, DTE Energy has been recognized as an outstanding place to work and has received the following accolades:
- Gallup Great Workplace Award for consecutive years
- Civic 50 Award for corporate citizenship excellence
- Indeed’s annual “50 Best Places to Work” award for two years running
- Metropolitan Detroit’s 101 Best and Brightest Companies to work For
- J.D. Power Customer Satisfaction Award
- Professional Women’s Magazine/Black EOE Journal “Best of the Best”
- Computerworld’s 100 Best Places to Work in IT
- Best Employers for a Healthy Lifestyle Gold Award
- Detroit Free Press Green Leaders Award
DTE Energy is an equal opportunity employer and considers all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, age, religion, disability, national origin, citizenship, height, weight, genetic information, marital status, pregnancy, protected veteran status or any other status protected by law.
Testing Required: Not Applicable
- Plans, implements and monitors marketing programs, projects, services, communications campaigns and product lines focused on generating revenue and increasing customer satisfaction levels. Simultaneously manages multiple complex projects & initiatives. Ensures the integration and alignment of programs, business targets, performance gap(s) and budget analyses. Develops cross-functional relationships between the department and various process and support organizations. Assignments are received in the form of broad goals and/or areas of responsibility. Incumbent has broad latitude (within the defined scope of responsibility) for independent action in setting objectives and deciding how to proceed, consistent with Corporate goals and objectives. Projects and activities are primarily, if not entirely, carried out through the use of outside vendors/contractors; there is extensive program/project development and management, but no direct supervision or management of Corporate employees. Span of control: 0; this is an individual contributor job.
- Ensures the integration and alignment of various marketing and customer outreach programs, business targets, performance gap and budget analyses; all activities guided by the corporate and divisional objectives.
- Ensures adherence to program, services or product launch plans, components and timeframe.
- Develops relationships with external contractors and various process and support organizations; negotiates with external contractors on proposals, contracts, etc.
- Represents the Corporation with vendors at industry associations.
- Designs, develops and implements marketing programs and/or pricing strategies to support a particular product, service or market sector.
- Takes responsibility for launching and positioning of products/services in a market sector via specific marketing strategies; works with Corporate Communications to determine media (e.g., internet, press, television, radio).
- Works closely with technical teams to develop marketing strategies and programs.
- Coordinates activities with Corporate Communications in the design, development and implemen-tation of marketing programs to advertise the corporation’s products or services. May involve media such as magazines, TV, radio, Internet, press or direct mail; the use of sponsorship, events and sales promotions, and; budget tracking and measurement of the effectiveness of the programs.
- Performs analyses and prepares forecasts and recommendations in the areas of product prefer-ences, sales coverage, market penetration, market practices and sales trends.
- Markets the organization’s products and services using customer marketing databases.
- Promotes and maintains the brand image at local and regional levels.
- Coordinates the marketing strategies including packaging, pricing, expense budgets, advertising and promotion of the brand
- Develops and coordinates advertising campaigns with Corporate Communications for the brand. This job may require FERC Gas training
- Bachelor’s degree and 7+ years of experience in marketing, program/project and/or energy management
Preferred
- Bachelor’s degree in a business or engineering discipline
- MBA or Master’s degree
- Experience in the development and marketing of programs.
Other Requirements
- Communicates effectively verbally and in writing with individuals at all levels, inside and outside the corporation.
- Consulting and influencing skills consistent with the ability to build relationships and influence parties; may include getting parties to embrace changing expectations and initiatives.
- Analytical and problemsolving skills consistent with the ability to identify key issues from a broad range of alternatives, and recommend optimal solutions for various situations.
- Ability to develop and coordinate crossfunctional work groups and projects yielding optimal outcomes.
- Working knowledge of financial and economic analysis, project and risk management.
- Thorough knowledge of regulatory commission orders, authority, responsibility and practices.
- Ability to apply project planning, implementation and continuous improvement principles to affect tangible, positive outcomes.
- Competent in multi-tasking, i.e the ability to prioritize and manage multiple tasks, issues, or projects that may include high-visibility initiatives and require innovation, teamwork and planning.
- Proficiency with Microsoft products (PowerPoint, Word, Excel, and project management software) sufficient to apply and support them with minimal instruction or guidance; this level of proficiency is typically attainable through 3+ years of substantive experience with the applications.
- Promote an atmosphere conducive to the open exchange of new ideas, and alternatives approaches; initiates new ideas and approaches; challenges prevailing practices and approaches with reasonably sound alternatives.
- Deal effectively with resistance; taking positive steps to avoid the recurrence of errors through constructive critique.
- Flexibility and the ability to work with shifting priorities; embrace new and evolving responsibilities.
- Cope with multiple demands from superiors, subordinates and peers in a positive and evenhanded fashion; displaying a calm demeanor under pressure.
- Familiarity with total quality management, continuous improvement, or related systematic approaches to ensuring the delivery of high quality products and services.
Incumbents may engage in all or some combination of the activities and accountabilities, and utilize a variety of the competencies cited in this description depending upon the organization and role to which they are assigned. This description is intended to describe the general nature and level of work performed by incumbents in this job. It is not intended as an all-inclusive list of accountabilities or responsibilities, nor is it intended to limit the rights of supervisors or management representatives to assign, direct and control the work of employees under their supervision.
