Director, Payer Brand Marketing – Gene Therapy

Job Detail

Job ID 1508
Career Level Others
Experience 8 Years +
Qualifications Degree Bachelor

Job Description

ROLE SUMMARY:

The Director, Payer & Channel Access Marketing, will have the opportunity to change the lives of appropriate patients by leading the development and growth of the Payer Gene Therapy Platform within the Pfizer portfolio. This position is critical in developing the US Access Strategy for Gene Therapy. Gene Therapy is very different than any other therapy the pharma/biotech space has ever introduced into the market. As such, this critical position will be responsible for leading, creating and managing new market models, innovative payer collaborations and new capabilities within Pfizer. This position will be closely aligned with the US New Products lead in driving organizational preparedness across the PCA & PHI organizations, including, PAM teams, HEOR/RWE, Trade, distribution, etc. The expectation is that a solid access strategy (with proposed partnerships) is ready for activation no less than 1 year from product launch. This position is part of the U.S. Payer and Channel Access (PCA) organization and will be closely aligned to the Rare Disease North America Commercial team. This role reports to the Senior Director/Team Lead, PCA Marketing.

This individual will provide continued support through the launch and growth phase by leading a Matrix Team responsible for executing the payer access plan across all key Pfizer functions.

This role will work with a cross-functional team to leverage insights in the development of a compelling payer value proposition that ensures access for appropriate patients.

Innovation and diverse thinking are critical to bring new ideas to Pfizer. New ideas and a perseverance for driving new initiatives are key to this position.

ROLE RESPONSIBILITIES:

Lead the development of the Payer Access Strategy which maximizes appropriate access for the Gene Therapy Portfolio
Partner with the US New Products lead to ensure all partners and sub-teams are aligned to the strategy and working on building solutions
Bring new and innovative strategies to the team for evaluation & execution. These include go-to-market strategies, financial/affordability plans, payer partnerships and 3rd party partnerships where appropriate
Lead the US Pricing Approval for our various Gene Therapy Products
Partner with the contracting team to bring new and innovative value based contracting strategies to the market for Gene Therapy
Develop the strategies, tactics and execution of the annual Operating and tactical plan
Lead the Matrix team responsible for executing the payer plan
Develop a compelling value story to payers to be launched no less than 1 year from approval
Develop and gain necessary approvals for tools and resources that effectively communicate the payer value story
Collaborate with Patient & Health Impact colleagues, Brand Team, Medical, and other Pfizer stakeholders to establish evidence generation priorities in support of payer value messages
Develop and align key strategies and initiatives with key internal stakeholders, including Senior Leadership

QUALIFICATIONS:

“Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.”

Bachelor’s degree required, Master’s degree preferred in business or healthcare related course of study
10 years of combined experience in the U.S. pharmaceutical/healthcare market required
Pharmaceutical marketing background with payer marketing experience preferred
Pharmaceutical launch experience desired
Marketing and market access experience with orphan medicines preferred
Experience with Top 20 US Payer organizations preferred.
Pharmaceutical business leadership, including experience in strategy development required
Prior success delivering results and experience collaborating across multiple stakeholders to drive results required
Demonstrated ability to develop strategy that links to executable tactics required
Able to effectively lead and influence in a matrix team environment where there is not a direct reporting relationship
Track record demonstrating strong collaboration and communication skills; outstanding writing and presentation skills
Strategic mindset, analytical thinking, interpersonal skills, leadership skills, financial/quantitative skills, and innovative thinking
Ability to work under pressure, to take accountability for business challenges, think strategically and tackle complex problems
Demonstrated ability to generate customer insights and utilize those insights to develop a compelling value proposition that is effectively communicated to customers

Last Date to Apply for Job: July 9, 2020
Additional Location Information: Open for remote candidates with significant time in Collegeville or NYC

Eligible for Employee Referral Bonus

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Sunshine Act

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EEO & Employment Eligibility

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer.

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