Content Strategist/Copywriter
Full time @Intuit in Internet and Software Shortlist Email JobJob Detail
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Job ID 2836
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Career Level Others
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Experience 5 Years
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Qualifications Degree Bachelor
Job Description
Overview
Intuit’s mission is to power prosperity around the world for consumers, small businesses and the self-employed. The Brand Experiences and Storytelling group brings that mission to life through high-impact and transformative experiences around the globe all designed to shape, showcase, and demonstrate the power and meaning behind the Intuit ecosystem. We inspire customers with a variety of Live/Virtual Events, Brand Films, and other Content and galvanize our 10,000+ employees around what matters most to our customers with best-in-class storytelling. This cross-functional, high-performing team serves as a center of excellence for the company and includes experts across experience design, strategic content, experiential learning, event production, experiential marketing, and more.
As a Tech-Focused Content Strategist/Copywriter, you’ll join a team of cross-disciplinary creatives (visual, motion, experiential, and content designers), setting the highest standards of excellence across multiple disciplines. You’ll combine your love of the written word with expert collaboration through all phases of an end-to-end content experience. The Tech-Focused Content Strategist/Copywriter reports to the Director of Content/Executive Producer.
With Content becoming a key driver for Intuit’s future, the Brand Experiences & Storytelling Group is focused on working with all divisions of Intuit to provide creative, strategic, and executional excellence across all media types and platforms. Great ideas and the flawless execution of them is our baseline. It’s from there that we start to excel.
What you’ll bring
- Have 5-7 years’ experience crafting content strategy within a branded environment, whether agency-side or in-brand.
- You define yourself as a leader and love the work too.
- You have a passion for brand building via content design.
- You advocate for an audience-first approach.
- Your portfolio demonstrates end-to-end leadership, from narrative development through delivery and measurement. We are also looking for work that showcases integrated, strategic content ecosystems.
- You are organized, thoughtful, and can be counted on to deliver awesome at all times.
- Leverages customer insights to influence product roadmap
- Has a strong understanding of competitive strategies and capabilities
- Drives forecasting and pieces of the 1-year plan for which they are responsible
- Considers the end-to-end customer experience for his/her offering or channel
- Proficient at the development of messaging and creative briefs and translating customer insights into impactful content that inspires customer and influencer socialization
- Evaluates copy and creative execution and provides constructive feedback to agencies
- Experienced with multiple vehicles, i.e., In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, and Social and Mobile platforms, as well as Web Properties and Relationship Marketing
- Maintains a visible presence in relevant marketing forums, including Social Media, internal and industry groups, and networking events
- Able to assess which variables are driving results and link actions to business outcomes
- Analyze data from multiple sources to drive insights influencing the development of high impact solutions
- Use learning tools effectively to support decision making, e.g., A / B testing and experimentation
How you will lead
To succeed you will:
- Deep Experience Writing for Tech/Tech Events
- Ability to quickly learn the specific languages of the various Intuit Virtual Live Event franchises.
- Understand how great ideas become great content.
- Speak Social Media fluently from a strategic, creative development, optimization, and measurement point of view.
- Deliver against our promise to be GREAT storytellers.
- Manage a variety of project-inclusion levels from Contributor to End-to-End Driver.
- Look over the horizon at what the coming trends in media & content are in the next 1-3 years and to position us for success.
- Work within the team for the greater good of the Company, the Division, and the Project.
