Marketing Manager – Acquisition Planning and Optimization
Full time @Intuit in Internet and Software Shortlist Email JobJob Detail
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Job ID 3353
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Career Level Manager
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Experience 4 Years
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Qualifications Degree Bachelor
Job Description
Overview
Intuit is the global leader in financial management software. We are pioneering the shift to cloud computing for consumers, small businesses and those that serve them. We are rethinking how we can impact customer’s financial lives so profoundly they would never go back to the old way. This means dramatically rethinking how we can enable small businesses to run their businesses with confidence, and save time by using both our cloud solutions and our partners.
Come join the Small Business Acquisition Marketing Team as a Marketing Manager contributing to the growth of our QuickBooks Online offering suite within our digital channels. The primary responsibility of this role is to be a driver of the business operations processes in a cross-functional team to ensure an enduring approach for understanding results and enabling decision making over time. You will partner closely with our analytics, marketing and finance teams to identify opportunities to drive strong business results in our digital acquisition channels for our QuickBooks Online offerings.
What you’ll bring
- Self-starter attitude who enjoys structuring and tackling complex and poorly defined problems
- 4+ years of business experience analyzing complex problems with proven results in influencing business outcomes
- Skilled at analyzing diverse sets of data to develop insights
- Ability to look at the big picture, understanding the interdependence of factors internally and externally
- Great storyteller. Ability to distill complex digital and technical strategies into crisp, executive friendly communications
- Influences across teams to get things done, consistently communicates and influences across multiple functions to achieve results
- Bias for action
- Excellent verbal, written, visual/presentation and interpersonal communication skills
- Strong results orientation and decision making skills
- Detail-oriented, sweating the details to deliver awesome
- Experience driving online acquisition through channels including: paid media, search engine optimization, web experience design and full lifecycle innovation.
- Experience in Management or Strategy Consulting; Alternatively, corporate experience in Business Operations or Operations Strategy at a technology company, a plus
How you will lead
The QuickBooks Acquisition Marketing Team is seeking a rockstar Marketing Manager who can sweat the details but see the big picture to identify and deliver insightful customer acquisition strategies across digital channels. As a Marketing Manager you will:
- Take a vague business question, break it down into the evidence needed to answer it, crush the analysis, and work cross-functionally to come up with hypotheses to drive needed change.
- Find the “so what” in our data: you’ll know exactly what KPI’s matter the most to our business, what data signals are tied to those KPI’s, and how they all fit together in a holistic picture of how our business is running.
- Synthesize your answer into an actionable recommendation, tied directly to the critical business outcomes you’re addressing.
- Lead the day to day business operations of the acquisition marketing organization, including daily/weekly/quarterly tracking of key performance indicators.
- Partner with analytics to investigate performance trends and develop insights that will influence decisions on marketing strategy
- Identify core and critical issues to business performance and clearly communicate strategy, progress, and results across organizational boundaries and levels.
- Communicate findings from analyses in a way that enables business leaders to make better decisions
- Streamline internal reporting methodologies by consolidating digital channel reporting into an integrated, holistic view of acquisition marketing business performance
- Assist in quarterly financial forecasting
- Build operational rigor and operational processes in cross-functional teams to ensure sustainable results delivery over time.
