Market Researcher

Full time @Intuit in Internet and Software Email Job

Job Detail

  • Job ID 2080
  • Career Level  Others
  • Experience  5 Years
  • Qualifications  Associate

Job Description

Overview

People who work for themselves fuel our economy. In the U.S., small businesses employ 60% of the workforce and create 80% of new jobs. Oftentimes the odds are stacked against them with 50% failing in the first 5 years.

The Global Marketing Market Research Team in Intuit’s Small Business and Self-Employed Group (SBSEG) is focused on powering our marketing and product innovation through deep customer empathy. Come join our dedicated and passionate team of talented researchers. We use qualitative and quantitative research methods to generate meaningful insights that define where our business plays and how to win through market sizing, competitive analysis, value prop creation, communications, brand health, web testing and more.

We are looking for a passionate candidate to join our Market Research organization: someone who is comfortable working across disciplines with cross-functional teams, able to flex between methodologies, and also able to step back, and connect the dots for a more strategic point of view. We’re looking for someone who is smart, humble, curious, a great team player and of course, completely obsessed about customer insights. We celebrate all forms of diversity and welcome any non-traditional paths into this profession.

What you’ll bring

  • 5+ years of work experience as a market researcher, preferably in the technology sector. Experience on the vendor side is also applicable.
  • Experience with various quantitative and qualitative research methodologies such as survey research, data analysis, ethnography, contextual interviews, customer journeys and more.
  • Experience with Qualtrics or other online survey platforms and data manipulation in SPSS or other software packages
  • Ability to distill research findings into clear, and compelling data backed presentations, data visualizations, and/or infographics.
  • Great interpersonal skills to collaborate with a wide diversity of colleagues in other disciplines and cultures.
  • Familiarity with design thinking and lean experimentation is a plus.

How you will lead

  • Conduct end-to-end research, utilizing a wide variety of methodologies (both quantitative and qualitative), to help us gain confidence in our understanding of our users (current and future), their needs and the opportunity this uncovers for our products.
  • Work closely with market research team to define the most important research questions, manage research, and facilitate synthesis to get to compelling insights.
  • Subject matter expert for internal testing methodologies and capabilities.

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